Internet Marketing Strategies – Where Do I Start?

Finding Your Path Through the Internet Marketing Jungle

Trying to decide how to strategically market your product or service (or yourself) on the internet can be overwhelming. There are a myriad of marketing possibilities to choose from, and more great strategies are being offered almost daily. How can an internet marketer decide on the best strategic marketing plan that works for their business?

There seems to be as many answers for which strategies to use in what situation than there are internet marketing strategies themselves! There are definitely too many strategies for any one marketer to utilize them all. If you have a very large team with access to multiple internet marketing specialists, your marketing strategies can incorporate most available methods. However, most of us do not have access to that kind of resource.

How Do You Choose Your Internet Marketing Strategies?

There are too many internet marketing options to discuss them all in a short article, but there are three general principles that can make a huge difference to your marketing efforts. Following these principles will not just improve the success of your current internet marketing plan, but can help you figure out where to start focusing your efforts in the first place.

Three Principles for Making Appropriate Strategic Marketing Choices

1) Be Capable in your Strategic Marketing

Not all marketers are created equal. We all have a variety of strengths and weaknesses. Unfortunately we tend to focus more on how to fix our weaknesses rather than how to harness our strengths. It is true we should all strive to improve ourselves, but sometimes the time and effort placed on learning the internet marketing strategies we are struggling with would be better placed finding and perfecting strategies that we already have an aptitude for.

When a strategy works well for the majority of marketers it does not necessarily mean it will work well for you. If a particular strategy does not come easily to you, it will take more time and will likely not generate the top quality you need to stand out against your competitors. If you are not adept at something, use a different strategy that you can implement effectively with the unique capabilities you do have, or make the investment to outsource if you have the means to do so.

This does not mean we should not learn new strategies! If you are not constantly learning, you will also not succeed. Make sure you are not perpetually spending more time learning something that is difficult for you than you are taking to actually market your product or service. Some great internet marketing strategies are better left for others who have a better aptitude for them. Their expertise will allow them to do it better than you anyway.

2) Care About your Strategic Marketing

Let’s face it; everything we do in marketing is not fun. It is work, and most definitions of work do not include the word ‘fun’. However…take a second and think about sitting in front of your computer to work on your latest marketing project. If you would rather be sitting in the dentist’s chair getting a couple of teeth pulled, you are spending your time with the wrong strategies. Work can actually be enjoyable. At the very least, you should be able to find a few good strategies that beat getting teeth pulled. There are many strategic marketing choices on the internet. Pick the ones you enjoy and care about.

“But my current marketing strategies are supposed to be the best for my product!” “My upline says this strategy has been working for everyone on the team!” If you hate what you are doing, it will show in your work, just as your passion will shine through when you are doing something you love. It will be difficult to put in extra hours when necessary, you will be more apt to give up prematurely, and you will be unable to do exceptional stand-out work if you hate every minute of it.

Start by learning the marketing strategies you are most interested in, see which ones you like, and master those first. Eventually learn them all so you can find which methodologies you most enjoy and are best at. These will be the marketing strategies that perform the best for you and are more sustainable in the long run.

3) Be Consistent with your Strategic Marketing

For many marketers, the strategy seems to be: ‘Chase the latest and greatest marketing options as soon as they appear.’ They work on something, get mediocre results, then three weeks later when a great new idea comes along, abandon their current efforts and ‘try’ something else. This is not a recipe for sustainable success.

Sometimes the latest hot new marketing trend can work wonders and inject a lot of cash into your business. New ideas should be taken advantage of when appropriate. However, if it’s new it is unproven and may fail. Has it been tested in your niche market? Will it still be working a week from now? If you change your marketing plan more often than you change your socks, you will never get really good at anything. You will be spending as much time learning new things as you do actually marketing your product or service.

Consistency is the key. If your strategic marketing plan is based on solid and proven strategies and you do not give up and start something new every couple weeks, you will become an expert in those strategies. They will get easier, less time consuming, and start running like clockwork to bring you a consistent stream of clients. It is easier and less risky to learn and test new methods when you have a proven and profitable system already in place to fall back on.

Points for Choosing the Right Internet Marketing Strategy

– Develop a good strategic base of internet marketing methods that you enjoy and are capable of implementing effectively.

– Be consistent with these marketing strategies so you become an expert and are profiting from them with minimal effort.

– Try almost everything, including the ‘hot’ new methods that look like they have potential, but don’t abandon the tried and true methods that have already been proven to work.

– If you find new marketing methods that you enjoy and can utilize effectively, add them to your long tern internet marketing strategy and use them consistently until you master them.

Follow these steps, be patient and consistent, and you will succeed in finding your own strategic path through the internet marketing jungle. Happy Marketing!

Business Mistakes Other People Make – How To Learn From Them

Undoing the damage caused by business mistakes is often difficult, which is why it’s best to avoid them in the first place. It’s hard to generalize, of course, as it depends on your business and the mistake you’ve made. It’s always painful, though, to have to clean up a mess that you realize could have been avoided. Even a fatal mistake is a learning experience that can help you if you ever decide to start over again. As long as you have the right attitude, you can always try again with some extra knowledge under your belt. With internet businesses, you can almost always rebuild them, as this doesn’t even require any capital. If you’re smart, you will start off by studying the kind of mistakes other businesses have made and learn the lesson painlessly.

If your work habits are sub-standard, nothing else you do in your business is going to be able to compensate for this. In saying that, there are an abundant amount of ways to display poor work customs such as lack of discipline, for instance. The leading step is to ethically look at how you devote your work day and realize what you are really achieving. Also, you can create a schedule such as working for 60 minutes without disruption and breaking for ten minutes. Don’t just assume your work habits are good, as the only thing that matters is what you’re really doing with your time. This is really the most fundamental part of building a business, though many courses and books don’t cover it much. Self-improvement is one of the most popular categories of product.

There are endless videos, books, magazines and so forth. Yet, many of the biggest customers for these products still feel that some piece of the puzzle is missing. Many of the people who order these products don’t implement what they’ve learned. There’s also the issue of consistency, as many people don’t stick with a method long enough to see lasting results. Another common thing is people know they can improve, but they’re too lazy and don’t want to make the effort – or it’s not instant enough. To make lasting changes, you have to be ready to commit yourself to the self-improvement process for the long haul. No matter if you feel like you’re regressing certain days, just make sure to achieve better results tomorrow.

So many people actually believe they have the skills necessary to do certain business and marketing activities, when in reality commonsense is not enough to handle what needs to be done. Here’s a classic example of this that’s been repeated by countless numbers of IM marketers. Someone hears about article marketing, and they think it’s easy. All they have to do, they think, is submit articles to a directory after writing them. Obviously, there is much more to article marketing, something that most people are aware of if they have any experience.

There are good and horrible ways to write articles. Effective headline writing is something that you should focus on in order to get the maximum amount of views. Despite being familiar with this type of marketing, you can always learn something new, so keep that in mind. When you first set up an online business, you will almost certainly make a few mistakes. Do your best to find trustworthy resources where you can learn the basics. Some quality internet marketing books or courses are a worthwhile investment. Then get started and be small about it and build on it. Any mistakes can be considered part of your education, and you’ll never have to make them again.

How to Turn Your Internet Business Mistakes to Your Advantage

Most if not all entrepreneurs make mistakes on their path to online business success. A difference of attitude is what separates a successful online entrepreneur and one who fails. A successful entrepreneur turns his mistakes into stepping stones that help him get where he wants to go. The other turns his mistakes into stumbling blocks that prevent him from getting anywhere at all. One entrepreneur reacts to mistakes with frustration and defeat, and the other responds with a desire to learn, improve, and move on.

How should you handle it when you make a mistake with your online business? Here is a 5-step approach:

1. Recognize that you have made a mistake, but do not brand yourself as a failure. You probably know all about mistakes as an internet entrepreneur. They are very easy to make! This is especially true if you started your online business as a complete newbie. There are some people who give up after making just one or two mistakes. Do not be one of them!

2. Consider your mistake as an opportunity to learn from it. As soon as you can admit your mistake without letting it get the best of you, you will be able to learn and benefit from it.

3. Study where you went wrong. What was the nature of the mistake? Was your mistake due to your carelessness, lack of research, or was the trouble caused by something beyond your control?

4. Figure out a solution to your problem, or start again from scratch. What can you do to fix the mistake or prevent it from happening again?

5. Teach others how to avoid the mistake. Once you get it right, use the experience as part of your team training. This will strengthen your impact as a trainer and strengthen your team. Use the lessons you learn from your mistakes as material for e-books, videos, lectures and courses, and build up a following among other online entrepreneurs.

The key to handling mistakes is to adopt the attitude of “live and learn.” Maintain a positive attitude through the inevitable setbacks and remember what Napoleon Hill wrote:

“Every failure brings with it the seed of an equivalent advantage.”

If you can learn from your internet marketing business mistakes and keenly seek out the “equivalent advantage,” you will find that your online business will continue to move forward and grow stronger.

So, adopt a positive attitude towards your mistakes when they inevitably occur. Do not make excuses or seek to avoid responsibility. Step up to the plate and find out what you can learn from whatever business mistake it is that has been made and seek out the “equivalent advantage” that the business mistake brings with it.