You have decided to take your business online. But are you doing what your website needs to help people see your website online. Your website needs certain things for your visitors and for search engines. Search engines help visitors find your website.
Do your visitors know what to do?
Most business websites design a website and then forget one important feature on the site. Your potential clients and customers, the visitors of your website need to know what to do on your website. They need a call to action. They need to be told what you want them to do.
What do search engines think of your website?
Search engines do not like it when your website had a lot of coding. Coding is what your website needs to put it online. While your visitors just see the website, search engines see the coding and a text that you have for your visitors. If the coding hides the website, the search engines will not rate your website well.
Are you using keywords?
Keywords are terms related to your business. You want your website to rank well for terms related to your business. When you use the terms related to your business on your website, the search engines rate you better. By search engines rating you better, you are higher on the search engine rating.
How are you collecting leads?
Visitors to your website are interested in your business. Many websites offer a gift related to the business to their visitors. For people to get the gift they have to give their email address and information. You explain that not only do they get the free gift, they also sign up to your newsletter. You now have permission to email them regularly, you can also email them when you have sales and specials.
What are the benefits of your business?
This is a big business mistake made. Businesses like to talk about features, but clients and customers want to know about the benefits you offer, not features. Your paint has additives that make it last longer, this is a feature. A benefit is that you will not have to paint again for 10 years.
Is it time for a change?
If you just got started online, then this is just a matter of getting started right. If you have a website, it is time to change these business mistakes. When you use these things on your website your business and site are going to be noticed, which of course means more business and income for you.