Top 3 Business Mistakes Personal Trainers Make and How to Avoid Them

I’ve been a personal trainer for over seventeen years and I’ve made my fair share of business mistakes. I’ve seen other trainers make the same mistakes. Most of us get into the fitness industry because we have a passion for helping people. Unfortunately, we don’t typically enter the field with much if any business experience and are prone to making some very fundamental mistakes. Here are the top three mistakes that rank the highest amongst trainers and how to avoid them.

1. No business plan.
While it’s easy to set-up shop and just start taking clients this is a big mistake. With no plan how do you know what direction your business should take? What happens when business slows down, how have you planned for that? In order to run a profitable, long-term business you must create a plan. It’s not enough to just think about what you need to do, you have to write it down. To start to create your plan take a large sheet of paper and create a vision for your business three years down the road. Have you opened a studio? How much are you making? Do you have other trainers working for you? Think about the future you want to create for your business as your first step towards creating your plan.

2. Lack of sales training. I’m not a salesperson, I’m a trainer? If that’s what you think then you have just tripped into mistake number two. Unless you plan on training clients for free, you need to be comfortable selling your services. What was the last book you read on the subject of sales? What was the last workshop you attended? Therein lies the problem. If you want your personal training business to thrive you must become a student of sales and learn how to connect with your customer. There are tons of great resources available on the subject of sales. My favorite is written by Jeffery Gitomer called, “The Little Red Book of Selling”.

3. Working in your business instead of on it. By now most of us have probably heard this expression but have you taken action to change how much time you spend training versus working on building your business? It’s easy to fall into the trap of working ten hours days seven days a week and still feel like you aren’t accomplishing anything. The problem is you probably haven’t set-up your schedule to allow time for training, running your business, personal and social time. Pull out your schedule right now and block off times for training, admin work, marketing, family time and your own personal time. Then stick to it.

Clients hire personal trainers to help them stick to a program, improve their overall health and because we have the expertise to help them. If you are struggling to grow your business and need some help consider hiring a business coach. A business coach can help you set-up your business and keep you on track with your goals and objectives. Don’t make the same mistakes other trainers make. Start by avoiding these top three.

Business Mistakes You Want to Avoid Committing

Just as there are many factors that would take your online business to success, there are also several reasons why online businesses fail or opt to take the road to bankruptcy. These sellers were all intent in making their business succeed. They were all passionately sincere, however, the fact is, they were also sincerely wrong. Why? This is because unknowingly, they may have committed business mistakes that they should not have committed. If you plan to join and make it big in the industry of online selling or ecommerce, it is very important that you learn about these mistakes without actually experiencing them. We are taking you to a clearer picture of avoiding these mistakes so you can learn from others’ failures. Now, learning does not need to be costly, if you know how to maximize all the resources you have for your business. Be wise to learn in this area and develop the sensitivity to look out for business loopholes.

The top mistake that online business owners commit is starting up their businesses without appropriate understanding about the industry they are investing in. Of course you do not have to be a genius to start a wholesale dropshipping business but all it takes is completing a business research. On top of this, you can always sign up for a resource link such as SaleHoo and join in on the forums for firsthand advice from other sellers and suppliers. If you are starting up, do not rush launching your business, take it slow as you make calculated steps. On your first months, do not offer too many products or go full blast with expansion. Master the skill of achieving successful sales first.

Another business mistake is not placing much importance on the way you communicate with your suppliers and with your customers. Neglect the finer art of communication and you will soon start losing whoever customers you now have. Have a planned out system for communicating and always be available and accessible to answer quick questions from any of your customers or potential buyers, even if it means giving out your email address or mobile phone number. An opportunity to reach you is your opportunity for a sale.

Do not commit another mistake of not having a carefully laid out marketing plan. Your marketing plan will not only make business management easier but it will also regularly keep you on track. If any decision is not part of the marketing plans you have set for your business, then it will be easier for you to say no to distracting business strategies you will encounter. You can come up with your own marketing plan based on a suggested marketing plan from one of the resource links on SaleHoo. No matter how small your online business is, it pays to have a marketing plan that fits your needs and resources.

Two Business Mistakes You Want to Avoid Doing For Your Online Business

One mistake that most sellers commit as they run their own online business is not preparing for the work ahead. One important aspect of business preparation is searching for items that are high in demand. Take the time to observe what is currently in the market and what most of the customers are searching for to buy. Compare listed items to the number of similar items that have already been sold. You can also measure the demand for an item based on its pricing. You can also find result if you search for popular items listings. Better yet, your best option is to make use of the resource links from SaleHoo. These are just some of the things you can do to be able to tangibly measure the demand for a specific product. Why do you need this piece of information? This is so you can consider having items that are saleable.

After finding the right products to sell, a business owner’s work does not end here. If you think that you have been wise in not spending much investment in making your site or page look excellent, then you are committing another business mistake. Yes, you have saved money because you have opted to go for the cheapest web or page design, however, mediocrity does not attract customers. If your site or page does not attract customers, then your business will stop generating income. The first thing that customers look at from your online display are the pictures, not the product descriptions. If you want the customers to see that you are offering top-quality products, then make use of top-quality pictures. It goes without saying that you should be using a camera and not a scanner.

I have personally invested on a functional and quite expensive Nikon camera to use for my online business. It came with a tripod so that I can take my pictures with ease. At first, coming up with perfect lighting was really challenging. I have taken the time to do my own research on lighting and experiment with my own creativity as I go along.

Make sure you are taking a full picture of your items, then provide a detailed view of each. For a detailed view, zoom in your camera so you can focus on the details. When taking pictures, make sure that you are not catching a distracting background, or taking a picture of it against something that is distractingly glaring. Do not take pictures with distracting and unnecessary items such as empty coffee cups or candy wrappers. Since your customers will be unable to inspect the products for quality before they buy them, give them the chance to see every part of the product by taking pictures in different angles, thus giving them a clear idea of what they are getting as if they have touched and inspected it.